Our mission, vision & goals
Our mission, vision, and goals are our pillars in achieving success for the city of Leiden.

Vision
Leiden is a leading academic city in Europe where science is continuously being celebrated alongside the constant quest for knowledge, which is deeply rooted within the city's DNA.

Mission
We contribute to Leiden's scientific pedestal by attracting conferences that match the DNA of the city and the region. We do this in collaboration with our network of ambassadors.

Goals
Find out more about Leiden Convention Bureau's goals in our Marketing Plan.

Strategy
We serve as the central point between the supply and demand of scientific conferences in Leiden. We do this by collecting the requests and offers for the city and using that knowledge we offer our expertise – free of charge - to our clients.
